Building brands. Driving growth.
DriveBrand provides executive-level marketing strategy and leadership, and brings in specialist partners when a plan needs full execution. Donato Bonacquisto leads every engagement.
Strategy first. Results always.
Every engagement starts with the business: where growth will come from, who the customer is and what the brand has to stand for to win them. Marketing follows the plan, and every program is held to goals the business cares about.
Strategic Consulting
Brand strategy, go-to-market planning, partnerships and channel strategy, built around where growth will come from.
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Fractional CMO Leadership
Executive marketing leadership on a flexible basis: planning, budgets, team and vendor oversight, and accountability for results.
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Integrated Marketing Solutions
Strategy-led coordination of specialist partners for creative, web, digital, content, PR, advertising and experiential work.
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Strategic leadership. Seamless execution.
DriveBrand is not a traditional in-house, full-service agency. When a plan calls for creative, web, digital, content, PR, advertising or experiential work, DriveBrand brings in the right specialist partners and coordinates them. Donato stays your strategic point of contact from planning through implementation.
- 01
Plan
Strategy, goals and budget, set with your leadership team.
- 02
Assemble
The right specialist partners for the work, and only the ones it needs.
- 03
Lead
One point of contact directing the work through implementation.
Diverse experience. Broader perspective.
More than 20 years across automotive, motorsports, luxury and lifestyle, and consumer products. That range is the lens DriveBrand brings to every business, in any category.
- 2024 to now
DriveBrand LLC
Brand and Growth Strategy Executive, Charlotte.
- 2022 to 2026
Skip Barber Racing School
Growth strategy.
- 2021 to 2023
Richard Childress Racing
Senior Director of Partnership Marketing.
- 2021 to 2022
Superstar Racing Experience
Partnership Marketing Director.
- 2019 to 2021
VP Racing Fuels
Consumer products and lubricants division.
- 2017 to 2019
VP Racing Fuels
Director of Marketing.
- 2015 to 2017
Hankook Tire America
Motorsports and Events Manager, including Formula Drift and the Pikes Peak International Hill Climb.
- 2013 to 2015
BK Racing
Marketing Director. Partners included Burger King, Dr Pepper and BORLA.
On track and off it.
Donato Bonacquisto
A strategic marketing and brand executive with more than 20 years of experience building brands, developing commercial partnerships, and driving business growth.
Let's talk strategy.
Tell Donato about your business and where you want it to grow.
Start the conversation